Brand History

The story behind Jeunvie and its founder Asal Shirazi, is truly inspirational.


Asal was diagnosed with a rare auto immune condition (Diffuse Systemic Scleroderma) and given 6 months live in 2005. Faced with a terminal and debilitating illness, 3 children under the age of 6 and the abandonment by her husband, who took all the family’s asset, the outlook was very bleak.


Asal, who had previously studied Medicine and had gone into Medial Research, followed by a Law Degree, decided to turn her life around. In between her two professions, Asal had also qualified as an aromatherapist and skin care practitioner. Her illness required her to be hospitalized for many days, where she met chronically ill patients with similar skin disorders. Asal designed, developed and started giving away her own natural remedies for free.


These remedies were the basis for launching what has now become one of the world’s leading and multi-award winning, natural skin care brands ‘Jeunvie’.


Asal was awarded a BEM – British Empire Medal in 2019, for work developing natural skin care innovation. Asal was also awarded the very prestigious ‘Legion of Honour’ in Spain. Held in Barcelona, annually, the Legion of Honour, also known as the ‘Chevalier Medal of Honour’ recognizes game changers across various industries and presented for innovation, quality and service. Asal received this and similar awards in France and Belgium, for her work creating Jeunvie and helping so many other people improve their quality of life.


Jeunvie is a high-quality natural skin care product range that uses pure ingredients including natural fruit extracts and essential oils to leave skin fresh, healthy and rejuvenated.


Jeunvie is not just a beauty product, like food, skin care should be used as fresh as possible, while their nutrient value is at its highest for optimum result. Jeunvie skin care products use over 70 botanically sourced ingredients and pure therapeutic essential oils. These are carefully selected to optimise nutritional, antioxidant and hydration values to assist anti-ageing and rejuvenation of the skin.

Jeunvie products are especially good for people with sensitive skin or who suffer from skin irritations such as acne and eczema. Jeunvie is a family run business that believes in supplying the skin and body with great products, using only natural fruit extracts, and essential oils rich in nutrients and vitamins.


Using nutrient rich skin care is the most effective way to supply the skin with the necessary vitamins, minerals and antioxidants needed for maximum skin health. A study published in the American Journal of Public Health assessed the skin’s absorption rates of chemicals found in drinking water. It showed the skin absorbed an average of 64% of the chemicals and minerals. Other studies found the face to be several times more permeable than broad body surfaces. Therefore, what we use on our skin ends up inside our bodies. It is important to pay close attention to the ingredients in our skin care products, which is why Jeunvie is the answer, as they only use natural and fresh ingredients.

Where it all started ...

Jeunvie, started as a health concept by Asal at home, to create products as close to nature as possible. Adored by clients and customers and fast becoming a sought-after brand by beauty editors, Jeunvie Skincare is rated by HELLO! Magazine as one of the best organic beauty products to use. What began as a small family-based business, Jeunvie is now an established and loved brand.

Asal Shizari is a mother of 5, who suffers from an autoimmune life limiting disease, which manifests itself in the skin and other vital organs.


Asal started her journey in medicine and after finishing her studies was offered a lucrative scholarship to pursue a career in Research into IVF. Asal enjoyed the academic and research side rather than the hospital aspect of medicine. Asal took great joy in working with Professor Robert Edwards, the pioneer of test tube babies. Asal then moved to Merck pharmaceuticals where led a team on the study of skincare and natural ingredients. Asal is also qualified as an aromatherapist and holistic skincare practitioner.


After Asal was diagnosed, she decided to develop her own natural skincare range based on her extensive knowledge, experience and research into autoimmune diseases.


There has been much medical evidence about the effect of environmental factors on babies in utero, Alzheimer’s and more. Asal consulted for the BBC, as an expert on a programme highlighting these issues. Asal has travelled the world researching the best ingredients and applying her molecular knowledge to formulate skincare that is ‘nutrition for the largest organ of your body’.


Asal and her talented team, have carried out extensive research to form a greater understanding of harmful chemicals and how this can be combatted by the potency of plants. This has led to them being inundated with requests from aesthetician and practicing medical professionals to supply ‘Jeunvie’ to help with healing, repairing, and assisting procedures.


The skin has an exposed exterior and an internal part, which needs to be nourished from the inside of the body. This has led to the development of natural supplements. Asal and her team work closely with Aesthetic consultants and Plastic surgeons to help them utilise the potency in plant-based applications for patients.


An interview with Asal Shirazi:

Posts in relation to Asal Shirazi:


Other research:

The Average Woman Puts 515 Synthetic Chemicals On Her Body Every Day Without Knowing:

How Do Toxics enter Our Bodies: